BHS TV Advert....

[K8]

Just seen this on 'living tv'.... Never seen it before!

Shame its not on the 'main' channels... But its very good.


www.youtube.com/watch?v=6TguLKMJjso

MTA... Don't drink coffee at the precise time that the car sounds its horn if you have dogs in the house, I was just putting the cup to my lips and the dogs went crazy, so i jumped, knocked my teeth and poured coffee all over my lap!!!

[BJMM]

It is a good ad, I agree, it should be shown on the mainstream channels. Maybe then the ar*ehole who screeched past me on my youngster on a country lane might become a bit more aware!

[Catrin]

The advert is a filler, mostlyused on smaller channels at off peak times. The BHS get the airtime free so can't say when and where it's aired. It's good that it's on at all though.

[2 bays & a grey:D]

Its a good advert, doubt muppets who drive like that would actually pay any attention anyway, they are too thick

[sandy]

Any advert that may make drivers more aware is great. However, the drivers that are being targeted, iMHO, would simply think that the riders should have been in single file and shouldn't have been on a road if they couldn't control their horse. To most roadusers horses are a complete inconvenience and shouldn't be ridden on roads. Sadly, I haven't got a single friend or member of my family who think otherwise.

[joflo]

Yeah I saw it and thought 'single file!' too.....

[gordo]

Yep me to on the single file thing! They could have trotted on or got on the large verge opposite but hey ho, any positive stuff is good!

[Catrin]

Single file, yes, as soon as the driver has slowed down and as long as there is enough space to pass safely. On this lane it isn't clear that there is. We also don't know what the capabilities of the pony are: is he safe to be left behind the lead horse, or will he nap and be nervous if he has to go in front.

Of course some drivers are so stupid that they think only traffic proof horses should go on the road, without thinking how does a nervous animal ever learn to be traffic proof, but those drivers are the same ones who think learner drivers, tractors and buses shouldn't be on country roads either - just boy racers like them. You have to start somewhere and this advert does a good job.

[heather]

Just a pity that they couldnt have shown the riders sitting/riding better as an example! I havent seen it of late, but seem to remember a lot of leg flapping going on, or was this a different one?

I applaud the concept, but I love to use every opportunity to show people assisting their horses by sitting well, and not kicking! Or maybe I am just too much of an old curmudgeon!! ;D

Heather

[Catrin]

Jan 8, 2011 12:21:54 GMT 1 heather said:

… maybe I am just too much of an old curmudgeon!! ;D

irascible, bad–tempered, I don't think; stubbornly persistent, maybe

This isn't about how you should ride, nor is it about how you should ride on the road; it is about how drivers should behave when they encounter horses and what their obligations are as written in the Hightway Code.

It is targeted at irresponsible drivers and gets its message across very well.

Now if you want to do some curmudgeoning, write to ITV and tell them no-one called a station a "train station" in the 1950s, nor did they smoke filter–tipped cigarettes. Apart from that I enjoyed the new Miss Marples.

[fircones]

Agree with the single file thing though in an ad its a bit hard to show the time factor, i:e: it might be sensible to walk on briskly and then pull over at the next safe passing place rather than just keeping an irate driver crawling along behind you for five minutes.
However, I can see its aimed at persuading drivers not to hassle riders and sound their horn behind horses, which I entirely agree with.

[lisap]

Single file? But what if you are teaching a young horse to become traffic proof, or re-training a horse that has had a traffic scare in its past?

We regularly ride out with youngsters or remedial horses, and there is one in front, one to the side and one behind so the nervous, inexperienced horse is nice and safe at all times. We flag down traffic, smile and wave our thanks like utter maniacs all the time and wear tabards with L plates on the young horse's rider.

We live in a mega busy area, with lots of non-horsey people (loads of footballer's wives, footballers, airline pilots etc etc who drive flashy cars and are always on the phone and in a hurry), but so far - and touching wood like mad - we rarely have a problem with drivers. Only once have I had to explain why we are riding two abreast, and that was to a local policeman. He went off far better educated than he had been before he had stopped us! Oh, yes, we are fierce old bags at times!!!! ;D

[BJMM]

I actually had a woman wind down her window and berate me for riding on the road AT ALL!!!!
I was on Blaze, who is bombproof and always immaculately behaved, on an 'A' road, which was quite narrow and busy, and I had moved into a layby to allow this woman to pass. Obviously I had delayed her journey by a mere nanosecond, she was fuming and let rip " You are not supposed to ride horses on the bl**dy road!" I was sorely tempted to reply sarcastically that Blaze's wings weren't working today, tomorrow we'd be flying to the bridleway , or possibly just flipping my finger! but my better self won and I just smiled sweetly and raised my hand.
The majority of people around here are great, I've even had bus drivers switch their engines off when Jas got a bit panicky on her early hacks. And I think lots of smiles and hand raising and saying thank you really helps to quash the image that some people have of riders being stuck-up aristos.

[heather]

I'd just tell her if it were not for 'b***y horses', she wouldnt have a b***y road to drive her b***y car on!!

Heather

[mandal]

Cyclists go two abreast for safety. I've been stuck behind many road racers in the past on the A170.